Brand X was originally formed in London in 1974 by Phil Spinelli, John Goodsall, Peter Bonas, Percy Jones, Robin Lumley and John Dillon. Before the group first disbanded in 1980, the membership would grow and change with 20+ different members including Phil Collins, Bill Bruford, and Andy Ward.
Percy Jones and John Goodsall reformed the band again from 1992 to 1999 and again for a third time from 2016 to 2021 with another dozen or so different players.
To hear them tell it...
"BRAND X are recognized as true musical pioneers, as they helped create an entire musical genre and influenced a broad spectrum of musicians and bands, from Phish to Dream Theatre. They are unrivaled in their creativity, originality and approach. Their contemporaries include bands like Weather Report, Headhunters, Mahavishnu Orchestra, Jaco Pastorious, and Chick Corea. All have crafted blend of Jazz, Rock, and Ethnic influences now widely known as Fusion.
Many claim it’s BRAND X's unique combination of masterful chops mixed with their childlike melodies that make so special. Some musicians play from inside their own world, but John Goodsall, Percy Jones, and the guys from BRAND X play from their own universe!"